Brooklyn, 8 February 2026 — BARBARI, a Brooklyn-based, inclusive, clean beauty brand, announces the launch of Rose Radiance Oil, a luminous, multi-use, three-ingredient botanical designed for face, body, and hair. The launch reflects BARBARI’s continued commitment to inclusive beauty, ethical sourcing, and conscious luxury.
BARBARI’s Rose Radiance Oil brings together a dream team of ingredients: organic Moroccan argan oil, rare Moroccan prickly pear seed oil, and the exquisitely fragrant Rosa Damascena. The formula opens with a soft, sensual rose scent and melts effortlessly into skin and hair, delivering deep hydration, visible radiance, and a refined, healthy glow—never heavy, always luxurious.
Argan oil, rich in essential fatty acids and vitamin E, helps restore moisture and support elasticity. Prickly pear seed oil—one of the most precious beauty oils in the world—is exceptionally high in antioxidants and vitamin E, supporting skin renewal, enhanced luminosity, and lightweight nourishment for hair. Rosa Damascena offers soothing, balancing properties while imparting a graceful floral aroma that elevates everyday care into a sensory ritual.
“Rose Radiance Oil was created as a daily ritual that feels sensual, effortless, and deeply nourishing for face, body and hair,” said Raquel Wexler, Co-founder and CEO of BARBARI. “We wanted to honor Morocco’s most precious oils, including the rare prickly pear seed oil, and argan oil, pair them with the timeless, heart-opening scent of of Rosa Damascena, and create a formula that works seamlessly across skin and hair–while staying true to our values of inclusivity, clean beauty, and impact. We aim to simplify skin and haircare routines by using the highest quality botanicals.”
About BARBARI
Founded in Brooklyn in 2025, BARBARI is an inclusive clean beauty brand rooted in global beauty rituals and modern sensibilities. Woman-owned and Black-owned, the brand creates high-performance, plant-based products designed for all—without compromise.
BARBARI’s philosophy centers on beauty as ritual, not trend. Each product is thoughtfully formulated using carefully sourced botanicals, honoring ancestral knowledge while meeting contemporary clean beauty standards.
The brand’s name centers on the rare Moroccan Prickly Pear Seed Oil (Huile Figue de Barbarie). BARBARI is committed to making high quality ingredients accessible to diverse communities and invests in community education in multiple languages on clean beauty.
Sustainability & Impact
BARBARI is committed to meaningful impact and sustainable sourcing. BARBARI supports the economic empowerment of Berber women and argan cultivation through its partnership with the High Atlas Foundation in Morocco. Through this partnership, BARBARI helps contribute to long-term environmental stewardship and economic opportunity for communities connected to the argan supply chain to support the life-cycle of ingredient generation and product development. Up to 5% of BARBARI’s annual revenue is donated to social and environmental impact initiatives. “As BARBARI grows, our social and environmental impact will expand,” said Wexler, who spent two decades working with the United Nations on development and humanitarian programs in the United States and abroad before launching the inclusive clean beauty brand.
With vegan formulations, products that are 100% of natural origin, and an ongoing effort to reduce environmental impact, BARBARI approaches sustainability as a continuous journey—guided by transparency, respect, and responsibility.
BARBARI products are currently sold in more than two dozen stores in New York, Florida and Maryland, as well as in selected stores in Paris, Madrid and Bonn.
A New Standard of Radiance
Designed to be worn as a daily ritual or for whenever a sensuous glow is warranted, Rose Radiance Oil embodies the belief that beauty can be clean, inclusive, and socially conscious.
Timeless. Inclusive. Radiant.
Learn more at www.barbaribeauty.com
For press inquiries, interviews, or samples, please contact:
Raquel Wexler
Co-founder & CEO
+1 347-673-3212
barbaribeauty@gmail.com
info@barbaribeauty.com